Research company International Data Corp. (IDC) said the Philippine telecommunications industry will likely grow by 4.7 percent in 2015, as smartphone penetration continues to rise in one of the fastest-growing economies in Asia.
“One of the key drivers is the growth in smartphone ownership, buoyed by declining prices and the continuing growth of local players,” IDC Research Manager Jubert Daniel Alberto said.
IDC Analyst and Devices Re- search Head Jerome Dominguez added that the Philippine smartphone market remains “bullish, as local vendors continue to drive smartphone-volume growth by further tapping into the large market of budget-conscious Filipino consumers.”
“The smartphone market already has several players at the moment, and the competition grows tougher quarter after quarter. There is now a greater need to differentiate one’s branding and offerings from the pack in order to gain a competitive edge,” he said. Mobile operators, Alberto noted, are no more focused on upgrading and modernizing their networks and services.
“Moreover, the telco space in the Philippines is bolstered by the evolving role of telcos from being a pure connectivity provider to becoming a total ICT [information and communication technology] provider. The ‘one to majority’ marketplace allows for telcos in the Philippines to be the services provider that can service various marketplaces,” he noted. The two rival telcos in the Philippines are expected to allocate an aggregate capital expenditures of P60 billion this year to rapidly increase their data services.
Philippine Long Distance Telephone Co. (PLDT) will likely spend P36 billion in capital investments this year. Globe Telecom Inc., on the other hand, has earmarked P29 billion as its annual budget for 2015.
As a whole, the ICT industry in the Philippines is projected to be in a continued upswing in 2015, as the sector will continue to ride with the growth momentum of the country’s economy, which is expected to grow by 6.3 percent this year.
“Based on IDC’s Annual Continuum Survey, a huge majority of Philippine companies are looking to increase ICT budget and spending in 2015. This indicates a healthy sign for the country in the bigger scheme of things. ICT, [information and communications technology] spending is expected to be heavily impacted by the ‘3rd Platform,’ and the usage of its technologies is being driven by the needs of companies seeking for new and effective ways of engagement,” Alberto said.
He added that the adoption of disruptive technologies in the 3rd Platform, such as cloud, mobility, social business and big data
analytics are bringing about innovations in business models and consumption patterns.
analytics are bringing about innovations in business models and consumption patterns.
“There may be inhibiting factors, such as natural disasters and port congestion, but the effects of these will be limited in the short-term period only. IDC believes that the country’s optimistic economic outlook,
growing ICT demand from the consumer and small- and medium-sized enterprise [SME] sectors, and the increasing requirement for the 3rd Platform technologies will shore up the Philippine ICT industry in 2015,” he noted. Hence, information technology (IT) spending in the Philippines is expected to be a “bright spot” in the Asean region.
growing ICT demand from the consumer and small- and medium-sized enterprise [SME] sectors, and the increasing requirement for the 3rd Platform technologies will shore up the Philippine ICT industry in 2015,” he noted. Hence, information technology (IT) spending in the Philippines is expected to be a “bright spot” in the Asean region.
“The ‘changing of the guards’ in the political front has deeply transformed IT spending habits that will drive a stronger demand for mobility, devices, services and applications across the country. The increasing ICT demand from SMEs and continued strong performance of the business-process outsourcing industry will also push ICT spending in 2015,” Alberto said. He added:
“The sustained IT spending growth of 10.1 percent will push the country to be in a bright spot in the Association of Southeast Asian Nations.”
source: Business Mirror